
30 Minutes to President's Club | No-Nonsense Sales #468 - How to Close Deals FASTER with This SAME DAY Follow-Up Pitch | Anthony Firenzi
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Jun 10, 2025 Anthony Firenzi, Revenue Leader at Unify and top rep at Lattice, shares invaluable insights on speeding up sales cycles. He emphasizes the crucial role of same-day follow-ups in building trust and closing deals. Listeners learn about the importance of personalized communications post-meeting and effective ways to manage executive presentations. Firenzi also discusses strategies for maintaining momentum with early scheduling and creating internal urgency, ensuring that sales professionals can close deals faster than ever.
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Trust and Next Step Are Deal Lifeblood
- The key during discovery is to build trust and prove your business acumen quickly.
- Always aim to establish the very next step to keep the deal alive.
Be The Single Source of Truth
- Demonstrate deep knowledge of competitors, product, pricing, and support as a single point of contact.
- Build trust by showing you can avoid involving others unnecessarily to keep the deal moving.
Use Internal Champions & Concessions
- Create internal urgency by blaming an internal stakeholder (e.g., your CRO) to push deal speed.
- Use commercial concessions (like billing terms or added value) as carrots to motivate faster decisions.



