The Marketing Millennials 263 - Why You Should Pay Attention To TikTok Shop, with Jake Bjorseth
Jun 6, 2024
Discover the power of TikTok Shop with guest Jake Bjorseth, CEO of Trndsttrs Media. Topics include creator partnerships, exclusivity, marketing to Gen Z, and the balance of brand guidelines. Learn why TikTok is essential for brands, leveraging influencers, and maximizing sales through authentic content.
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From College Dorm To TikTok Shop Agency
- Jake Bjorseth left college, lived in squalor, and built Trendsttrs as a Gen Z agency that quickly signed big clients like McDonald's.
- After joining TikTok Shop's launch, his agency pivoted to focus on social commerce and grew to 40 TikTok Shop brands.
TikTok Shop Collapses The Funnel
- TikTok Shop collapses the marketing funnel by letting viewers buy directly inside the app.
- It integrates with existing commerce platforms like Shopify so orders still flow through your main stack.
Test If Your Product Plays On Camera
- Test whether your product 'plays well on camera' with unscripted UGC before committing to TikTok Shop.
- If a random high-schooler can make a good 15s video with it, you likely have a seven-figure TikTok Shop product.