Troubleshoot Your Website That Only Converts at 2% - Matthew Stafford | 31

Is your website stuck at a 1-2% conversion rate? You’ve changed the button colors, tweaked the headlines, and followed all the standard advice, but nothing moves the needle.The fix might not be where you think it is.Matthew Stafford discovered that most business websites aren't broken; they're just asking the wrong questions and ignoring the simple psychological triggers that make people buy. After his own $15 million business collapsed, he was forced to learn what truly works, not from gurus, but from raw data.

Discover

🟣 A 2-word change for your checkout page that can lift revenue up to 17%

🟣 The post-sale question that reveals your website's biggest problems

🟣 Why making your website "easier" to use can actually hurt sales

🟣 The "Thermostat" mindset that caps your income—and the habit that raises it.

Connect with Matthew

buildgrowscale.com

https://www.linkedin.com/in/matthewstafforddotcom

Connect with Becky on CoachFinder

https://coachfinder.ai/coaches/becky-hayman

The Searchlight is a weekly briefing on leadership, venture, and building in the age of AI. Every Friday.https://thesearchlight.com/subscribe

Timestamps

00:00 - Intro

01:45 - How My $15,000,000 Business Vanished

03:23 - Surviving the 3-Year Struggle After Failure

05:10 - Your Mental "Thermostat" is Capping Your Income

06:50 - #1 Habit to Raise Your Financial Thermostat

08:36 - Motivation vs. Unbreakable Discipline

09:03 - Why High-Performers Really Hire Coaches

11:44 - Stop Making This #1 Coaching Mistake

17:25 - One Word You Must Eliminate Now

18:41 - Your Website's "Restaurant Menu" Flaw

20:02 - A Million-Dollar Thank-You Page Question

22:50 - Two-Word Change Boosted Revenue 17%

25:28 - Are Your Brand Colors Killing Sales?

27:29 - When My Gut Instinct Was Always Wrong

32:14 - Using AI for Your 90-Day Growth Plan

34:16 - Leading "Supercharged" Teams in the AI Age

38:14 - The Future of eCommerce Isn't Traffic

39:02 - Daily Habits for 7-Figure Growth

40:00 - Where to Find Matthew Online