How to Think About Strategy in B2B Marketing: B2B Marketing Micro-Lesson
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Nov 20, 2024
Dive into the essentials of B2B marketing as Matthew Carnevale breaks down the crucial difference between goals, strategies, and tactics. Discover how a solid strategy serves as the guiding principle for your marketing plan. With real-world examples, learn the importance of aligning your tactics with overarching strategies. This concise lesson equips marketers with the insights needed to maintain team focus and achieve success.
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insights INSIGHT
Plan vs. Strategy
A plan is the overarching guide to achieve a goal.
Strategy lives within the plan, guiding the "how" and not just the "what."
insights INSIGHT
Goal, Strategy, Tactic Hierarchy
Goals, strategies, and tactics form a hierarchy.
The goal is the "what," the strategy is the "how," and tactics are the specific actions.
question_answer ANECDOTE
Website Conversion Example
Increasing website conversions by 20% is an example of a goal.
Improving "book a demo" forms is a tactic aligned with optimizing existing content.
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Matthew explains why strategy is the guiding principle behind your plan, how it keeps your team focused, and shares real-world examples of aligning tactics with strategy.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.
Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.
Convertr- The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.
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