Game changer: The NIL revolution and BYU’s strategic stand

On this episode of "Deseret Voices," host Jane Clayson Johnson sits down with Brigham Young University President Shane Reese and Vice President Keith Vorkink to explore the revolutionary changes in college athletics brought about by the NCAA's Name, Image, and Likeness (NIL) ruling. The episode provides insight into how the school manages college football NIL deals, donor contributions, and upholds the BYU Honor Code amid these sweeping changes.

Reese and Vorkink discuss how BYU athletics are strategically navigating this complex landscape while staying true to its mission and values. They delve into the impacts of revenue sharing in college football, the university's unique funding sources, the implications on team morale, and how BYU athletics maintains its distinction through its mission-centered approach.

Deseret Voices is hosted by award-winning journalists McKay Coppins and Jane Clayson Johnson, who go beyond the headlines to explore the stories, people, and ideas shaping our world today. Through thoughtful, in-depth conversations, the Deseret Voices podcast brings clarity and common ground to the complex issues defining our time. 

Deseret Voices is a Deseret News podcast, produced by Keira Farrimond, Creative Director - Video & Podcasts.

Episodes of Deseret Voices drop every Thursday wherever you get your podcasts. Follow along and join the conversation on YouTube (@deseretnews), Instagram (@deseretnews), Facebook (@deseretnews) and X (@deseret).