1668: The Tech and Innovation Helping Fleets Thrive

Omnitracs helps drive the transportation and distribution industries through innovative software and SaaS fleet management solutions. Companies of all sizes trust them to improve visibility into real-time action for back-office and dispatch teams. Their tech creates a more efficient driver experience through intuitive workflow and compliance tools that enable streamlined communications. I wanted to explore how tech is helping leadership teams make improved business decisions through actionable insights into fleet data.

Ashim Bose, Chief Data and AI Officer at Omnitracs joins me in a conversation about transportation intelligence and the growing need for accelerated delivery services in a post-pandemic world. We also discuss insights gained from the Omnitracs Delivering on Demand: Consumer 2021 Insights Survey.

Consumer preferences and needs have shifted during the pandemic, putting more pressure on fleets to deliver on these promises. With consumers becoming more dependent on delivery services during lockdowns, stay-in-place orders, and times when leaving home was simply not safe, trucking (and the drivers behind the wheel) became their lifeline.

We discuss how the survey found patterns in the growing usage of—and dedication to—deliveries as a primary mode of receiving goods (vs. in-store experiences) and, subsequently, consumers' wants moving forward.