The Bomb Hole

Pat Bridges | The Bomb Hole Episode 77

12 snips
Oct 20, 2021
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ADVICE

Under-Promise And Over-Deliver

  • Under-promise and over-deliver to manage expectations and build credibility with partners and readers.
  • Pat learned this from his innkeeper father and applies it to editorial and business decisions to avoid disappointing stakeholders.
INSIGHT

How The Web Changed Magazine Workflows

  • Print-era magazines ran on finite pages and deadlines; the web made content limitless and insatiable, changing staff roles and creating an endless posting grind.
  • Pat explains print allowed curated issues; digital demands 24/7 publishing, cannibalizes content, and strains resources that don't scale with opportunity.
INSIGHT

Snowboarding's Boom Was A Speculative Bubble

  • The 90s-00s snowboarding boom was a speculative bubble with ~500 brands; many failed when the market matured and funding dried up.
  • Pat compares it to the EV bubble: lots of entrants, heavy marketing spend, but only a few long-term survivors that stayed liquid.
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