Having a personal brand and message is exciting but there's a big difference between that and being followed by an actual audience, let alone making money out of one! In fact, getting new clients is one of the main challenges to building your brand and it was an honor having Bill Cates on the show to share his wisdom in this regard. Bill is a Hall of Fame speaker and author of six books, the most recent of which is called Radical Relevance. This new book of his is all about sharpening your marketing message, cutting through the noise, and winning more ideal clients.
