236 - Deep Dive into How to Think About Your Marketing Metrics, with Jordan Narducci, Head of Ecommerce, Momentous

This week, Daniel’s chatting with Jordan Narducci, Head of E-Commerce and Digital Marketing for Momentous about the metrics that can take your marketing game to the next level. Jordan shares his insights on attribution models, retention strategies, and the power of data-driven decision-making. 

Discover how Momentous, a nutritional brand intent on democratizing high-performance supplements, has leveraged traditional funnel marketing to tap into its target audience and drive growth. What metrics would Jordan ride or die by? And why does he believe that testing is the number one thing you can do to ensure the longevity of your brand?

Stay tuned as he and Daniel chat about the importance of post-purchase surveys, email segmentation, and much, much more.

Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information.

00:00:46 - How I Fell into E-commerce Marketing

00:04:19 - Spreadsheets and Data Tracking

00:10:00 - Blending Amazon and Podcast Business

00:11:08 - Understanding MER: Revenue vs. Spend

00:21:57 - Prioritize Marketing with GA4

00:24:09 - Transitioning from Partner Growth to Traditional Funnel Marketing

00:30:31 - Analyzing Retention Rates for Long-Term Success

00:35:48 - Test Everything: Data-Driven Marketing Strategies

00:39:14 - Connect with Jordan Narducci on LinkedIn

Follow Jordan: 

LinkedIn: https://www.linkedin.com/in/jordan-narducci/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com