#68: Jesper Søgaard | Co‑Founder & CEO, Better Collective (Digital Sports Media Group)

We speak with Jesper Søgaard, Co‑Founder & CEO of Better Collective, on how global sports media platforms scale through acquisitions, operational standardization, and data‑driven audience monetization across regulated and emerging markets.

Jesper outlines Better Collective’s evolution from performance marketing into a diversified digital sports media group reaching hundreds of millions of monthly users across brands including Action Network, Playmaker HQ, HLTV, FUTBIN, and Yardbarker. He explains how the company builds repeatable operating systems, integrates acquisitions, and expands recurring revenue through productized media assets and long‑term commercial partnerships.

We discuss the company’s current strategic posture: navigating market headwinds in the US and Brazil, adapting to search‑ecosystem volatility, and restructuring around publishing, paid media, and esports to drive efficiency and scale. Jesper breaks down how Better Collective evaluates opportunities, approaches M&A, and balances brand autonomy with centralized capabilities in tech, data, and commercial operations.

The conversation also covers the future of sports media: first‑party data, audience segmentation, content‑commerce hybrids, and the role of trusted, regulated digital platforms in shaping how fans consume sports, betting insights, and community‑driven content globally.

Sport Businessman is a media platform built for investors to understand business models and investable opportunities across sport, media, and entertainment.

For podcast requests or collaboration opportunities: edoardo@sport-businessman.com