The School of Greatness 300 Jesse Itzler on Pushing Your Limits & Taking Back Your Time
13 snips
Mar 9, 2016 
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Inexperience Can Be An Asset
- Lack of prior experience forced Jesse to approach industries differently and creatively.
- Starting without industry baggage can become an advantage for innovation.
Selling Private Jets With A Live Focus Group
- To win NetJets' support, Jesse brought a focus group of entertainers and athletes to demonstrate demand in person.
- That live validation helped them secure a deal and quickly scale Marquis Jet's customer base.
Coconut Water From Experiment To Exit
- After experimenting with coconut water during a 100-mile run, Jesse partnered with the brand and later sold to Coca-Cola.
- The product's real-world validation came from his personal endurance experience.