How a Simple Message and Smart Ops Built a $150 Million Brand

Tom Hassell, president of Life Is Good, takes us on a journey of optimism with his $150 million brand. He reveals how reshoring production and adopting print-on-demand transformed their operations. Hassell discusses the timing of team expansion and the challenges of scaling a purpose-driven business. He emphasizes agility and innovation in production, especially during the pandemic, while stressing the importance of community engagement. The conversation also touches on launching creative spinoffs and how maintaining a mission-driven approach resonates with customers.