Novel Marketing Networking for Authors
Jan 7, 2026
Dale L. Roberts, an award-winning indie author and YouTube host, dives into the often misunderstood world of networking for authors. He redefines networking as a means of building genuine connections, highlighting that it can be learned regardless of one's personality type. Dale shares tips on effective follow-ups after events, memory tricks to remember names, and the importance of providing value to others. He emphasizes that networking is a long game, where generosity and consistency lead to meaningful relationships that can significantly boost an author’s career.
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Follow Up With A Useful Gift
- Offer a small, useful gift (podcast interview, audit, or reader magnet) as your follow-up interaction.
- Tailor what you give to the person and use introductions when you can match needs and benefits.
Trust Trumps Competence
- Trust and integrity are the core currency of networking; dishonesty ends recommendation potential.
- Competence matters, but ignorance can be remediated; character is the primary filter for connections.
Use Scheduling Tools To Simplify Contact
- Use scheduling tools like Calendly to avoid email tag and to handle time-zone conversions automatically.
- Create separate event types and limits (coffee, podcast, studio) to control availability and follow-up ease.
