The Sales Podcast With Wes Schaeffer, The Sales Whisperer® cover image

Jeff Giagnocavo: Raise Your Prices 5x & Close 70% of Clients On the First Visit

The Sales Podcast With Wes Schaeffer, The Sales Whisperer®

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The Newspaper Works in Any Industry, Right?

A, i think the newspaper works in any industry, but you need to be very aware of who your audience is. Rigt: For us, our corps customer is that right square in the middle, baby boomer to leading to senior k. A, then i ask will, what does their day look like, and what advertising are they looking at? You know, are they spending their time on line? Are they reading the paper? Do they read books? Would they rather the audio? Do they, if its audio, is it on their phone, m p three, or is it on a c d?

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