Storytelling as a product and leadership tool

How do you build enterprise software for the companies that keep the world turning, while also building a leadership culture where people can actually thrive?

In this episode of Tech Talks Daily, I spoke with Kerrie Jordan, Chief Marketing Officer and SVP at Epicor, about her journey from studying literature to helping shape cloud ERP strategy at a global software company serving more than 20,000 customers worldwide. Kerrie's story is a reminder that there is no single path into technology leadership. Sometimes the foundations are laid in unexpected places, through storytelling, creativity, and a deep curiosity about people.

Kerrie shares how her early career in product lifecycle management opened her eyes to the human side of software. Interviewing customers and writing case studies showed her that behind every system implementation is a personal story, a career milestone, or a business trying to survive and grow. That perspective still shapes how she approaches product and marketing today at Epicor, a company recently recognized as a Leader in the Gartner Magic Quadrant for Cloud ERP for Product-Centric Enterprises for the third consecutive year.

But this conversation goes far beyond market recognition. We talk openly about burnout, resilience, and the reality of leading through pressure. Kerrie reflects on the importance of protecting time, creating space to reconnect, and building a culture where empathy is practiced, not just discussed. Her view of leadership is grounded in communication, psychological safety, and being tough on problems rather than people.

Mentorship is another thread running throughout our discussion. Kerrie explains why powerful mentorship is not passive. It requires vulnerability, preparation, and a willingness to hear difficult advice. A single phrase from a mentor early in her career, "stick-to-itiveness," continues to shape how she approaches hard problems today.

We also explore the future of women in manufacturing and technology. Kerrie highlights the need for intentional change across education, early career development, and leadership visibility. She believes technology, particularly AI, can expand access, enable upskilling, and introduce flexibility that supports long-term career growth. At the same time, she makes a simple but powerful point. Women in tech want the same thing as anyone else: the space and autonomy to do their jobs well.

From customer co-innovation and community-driven product roadmaps to inclusive leadership under commercial pressure, this episode offers a candid look at what it really takes to lead in enterprise technology today.

If you are building products, leading teams, or questioning your own next career step, I think you will find something in Kerrie's story that resonates.