Copywriting For Sales // Gary Halbert: Prison Can Make You Write, Market & Sell Better, With Bond Halbert on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.
The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
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How to Market Your Business in a Positive Way
In marketing what you want to do for your attention is say it in the negative way and then when you go into your copy you almost say everything into the positive. I have found that most people lose their curiosity about their business or they just have done it for so long they forget how nuanced and unique it is. Shkendle: "I don't believe in absolutes in marketing the only absolute I believe is that there's no absolutes"
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