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Episode 1: Greg Amundson

Run a Profitable Gym

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Building a Positive Gym Culture

This chapter emphasizes the importance of fostering a welcoming and encouraging atmosphere in the gym to enhance the overall experience for athletes. It explores the structure of CrossFit sessions, focusing on key moments from greeting to executing workouts, while highlighting the transformative impact of language and mindset. The discussion extends to the role of coaches in motivating athletes through leadership by example, and the holistic approach to integrating physical and mental strength in fitness and life.

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