Erika Hall - The Business of Design
"Lately, I've been thinking about..."
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How Do You Affirm Your Power?
Every company i've worked for, inevitably the crucial battle was sales. If if content strategy isn't sold into the project, good luck getting it in later. Sales tends to be who is leading, and not for not coincidentally, who's making the most money. And often you're working because you are working with organizations that are larger and more powerful than you. Fo onavery nnoperational level, right? So you have to assert the power that you have.
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