www.gtmaipodcast.com for full AI playbook
For Scott's company: https://gtmify.io/
Scott's linkedin: https://www.linkedin.com/in/scottwueschinski/
He built $100M in qualified pipeline in 3 months using partnerships, intent data, and duct-taped automations. Now Scott Walinski (serial entrepreneur, 4x exit founder, co-founder of GTMFI) has productized that playbook with AI.
In this episode, Scott demos three live builds:
An AI onboarding agent that builds your entire GTM foundation in under 5 minutes. ICP, buyer personas, use cases, competitive positioning, qualifying questions. What agencies charge $5K-10K and take weeks to produce.
A specialized agent architecture for outbound. Not one AI writing everything. Separate purpose-built agents for email (onsite intent vs. offsite intent), LinkedIn, SMS, WhatsApp, and even handwritten mail. All orchestrated from a single platform so you don't need to be a GTM engineer or manage 30 tools.
A meeting follow-up automation that drafts your emails before your next call starts. Circle Back captures the transcript, n8n routes it, Anthropic extracts action items, and a draft email appears in Slack for you to approve or edit. No more 6 PM email scrambles.
Scott's thesis: The modern GTM flywheel is content + intent + outbound, all running on a foundational AI layer. Most teams have the pieces but no orchestration. This episode shows you exactly how to build it.
Scott Walinski is a serial entrepreneur who has grown, scaled, and exited four businesses. He's currently co-founder of GTMFI (gtmi.io) and part of the retail advisory group at Genpact. He's also an instructor in the AI Go-To-Market School at Pavilion.
CHAPTERS:
00:00 - Intro and Scott's Background
02:00 - From $100M Pipeline to GTMFI
05:00 - The Modern GTM Flywheel: Content + Intent + Outbound
07:30 - Why GTM Tools Fail Non-Technical Users
10:00 - LIVE DEMO: AI-Powered Onboarding Agent
16:00 - Building Buyer Personas and Use Cases with AI
20:00 - From Onboarding to Campaign: The Full Workflow
24:00 - LIVE DEMO: Campaign Builder and Specialized Outbound Agents
28:00 - Intent-Driven Content Generation with Purpose-Built Agents
31:00 - LIVE DEMO: Automated Meeting Follow-Up (Circle Back + n8n + Slack)
35:00 - Wrap-Up and Where to Find Scott
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