Advertising guru – and the Spectator's Wiki Man – Rory Sutherland joins Damian Thompson to try and tackle the question 'how would you sell Christianity – today?' If religions have previously thrived by providing a form of social network and an 'elevated trust mechanism', perhaps there ways in which they can adapt for modern society – especially as many people appear to be turning away from conspicuous consumption and searching for meaning.
In this Easter special they ponder: are religious people less likely to be alcoholics? Does driving make you a better person? And are Churches today akin to the carrier pigeon of yesteryear?
Produced by Patrick Gibbons.
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