The Psychology of Congruence

My dad wrote the most widely mailed sales letter in history I don't know if it still holds that distinction but I mean it was over 600 million mail the last time we even checked on it right. The whole key one of the keys to that because Kevin and I actually spent a lot of time breaking it down line for line and word for word explaining what all the psych hidden psychology that even other professional copywriters never saw. It starts with the address. Now here's the thing and a lot of people didn't understand this you know my dad had the address was left the huge curiosity the whole idea was a blank envelope. Number nine or ten envelope that anybody might have a real live stamp so