How to Add Value to Your Book

We've done a separate podcast on pricing, but we haven't really talked about adding value this specifically. Geat what you're doing verses a with the intent of lowering your price. And one of the big mistakes that people make as they think while i'm not making sale, so to lower my price, i need to have a sale. No, you need to amp up the value to the point where people say to themselves, oh, my god,. i need to buy before they change their minds or raise their price Or run out at aove, everything at this price.