Erika Hall - The Business of Design
"Lately, I've been thinking about..."
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Is That the Ticket to Badness?
If you don't have that trust, you can't ever get it. People who were the most anxious a were anxious about things that actually didn't matter. If they're well informed enough to know what the maker break stuff is and why,. like the work that we do is important to their business - these outcomes are important to us. And so that's a huge, huge determinate of your success or failure.
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