Ep. 604: Mega Decision-Making Episode with Michael Covel on Trend Following Radio
Michael Covel's Trend Following
00:00
The Effect of Normative Information on Energy Conservation
There will never be a PhD level decision scientist on their board. You have to know the behavioral science to hone your message properly. Simply exhorting people to save energy was the same as nothing. They needed a reason. The only one that made a significant difference is what your neighbors are doing. It was true. We just had to point to it.
Play episode from 01:51:53
Transcript
