The Five E's formula

In this episode, Don has a conversation with Jonny Greco who shares his game presentation philosophy and reveals his methodology for tackling the startup process with a new franchise. Listen as Jonny reflects on the lessons he learned from Vegas, how he plans to approach the gameday experience for Seattle, sheds some light on his creative process, provides insight into the facilitation of his ideation sessions, explains the importance of proper execution, identifies the steps he takes in evaluating assets, and more!