595 A Guide To Setting Minimum Prices in your Accounting Firm [The mistake that nearly cost me my accounting firm]
Jason On Firms Podcast
Profit math: higher price, bigger profit
Jason shows how modest price increases dramatically boost profit margins and fund better hires.
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In this episode, I break down how to actually set a minimum price in your firm without anchoring your entire client base to it. I share mistakes I made running my own firm, why minimums should be internal not external, and how focusing on higher value clients drives better margins and growth. I also walk through recent updates to my app recommendations and answer questions on AI, niching, and building a better firm.
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š A curated list of the apps I actually use and recommend: https://www.jasononfirms.com/apps
š Check out our practice management system recommendations here: https://www.jasononfirms.com/pm-rec-1
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š„ļø All apps I mentioned in the episode:
1. Delphi AI - https://www.delphi.ai/
2. Claude Cowork - https://claude.com/product/cowork
3. OpenClaw - https://openclaw.ai/
4. Double (formerly Keeper) - https://doublehq.com/
5. AutoAccru - https://www.autoaccru.com/
6. ScopeKeeper - https://scopekeeper.com/
7. TaxDome - https://taxdome.com/
8. Socket - https://www.usesocket.com/
9. Translucent - https://www.translucent.io/
10. Filed - https://www.filed.com/
11. Luminary - https://www.withluminary.com/
11. Karbon - https://karbonhq.com/
11. Canopy - https://www.getcanopy.com/
11. Financial Cents - https://financial-cents.com/
11. Truss - https://gettruss.io/
11. Hazel - https://hazel.ai/
12. BlueJ - https://www.bluej.com/
13. Marble - https://marble.ai/
14. TaxFigure - https://taxfigure.com/
15. Accrual - https://accrual.com/
16. SegStream - https://www.segstream.com/
// Chapters:
00:00 - Minimum pricing and common mistakes
02:00 - My firm background and pricing challenges
06:00 - Price increases and why clients donāt leave
11:00 - Why minimum pricing backfires
14:00 - Identity, growth, and saying no to clients
18:00 - Offshore hiring and leverage
23:00 - How to position pricing and A clients
27:00 - Profit math and better clients
31:00 - Why minimums should stay internal
33:00 - App recommendations and updates
41:00 - Practice management tools and selection
44:00 - New apps and AI tools overview
52:00 - Mailbag and listener questions
57:00 - AI assistants for client use
01:01:00 - Niching and specialization strategy
01:06:00 - Coaching vs community vs content
01:08:00 - Local AI vs cloud AI
01:11:00 - Future of accounting ledgers
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