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S2 E42: How To Do a Win/Loss Analysis To Uncover Incredible New Insights

Stacking Growth | The B2B Marketing Podcast

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Is There a Gap in Your Sales Source Report?

The real work in all this is is, once that information is exported, i, you know, you got it. And for those that wear reading glasses, go strap those bad boys on. You want to make sure you add there to one other note on the date. Also, put the age of the deal in there too. Cause you can't look at pipe line velocity across your different market segments unless you know how long the average deal deal cycle is. The things that are not going to show up on a dashboard will start to pop up more consistently.

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