The Perception of Service Design in Different Markets

What can service designers learn from how different industries, different markets and even different countries respond to the value of our field? Because as you know not everyone perceives the need for service design in the same way we do. In this episode Slavo Tuleya shares his experience from setting up an innovation lab focussed on mobility services in China. Slavo has a nice comparison as he previously setup a similar lab in Europe. It might not come as a big surprise that the perception of service design in China is different compared to other parts of the world. But it's not just the perception. It's also way you need to work as a service designer. A specific thing we talk about is how you collect feedback within your design process. Collecting feedback from users and stakeholders is vital in order to make sure you're on the right track. But what if people aren't used to giving feedback? How can you still collect the data you need? And finally we also discuss why it is so important to be able to actually show what service design looks like in practice and have tangible evidence of the work that you've done. Because if you want to give people the confidence to work with you showing theoretical models just won't cut it. You need to show dirty hands. EVERY SHARE HELPS So if you know someone who might be interested in the topics we've discussed in this episode make sure to share it with them. ----- [ EPISODE GUIDE ] ----- 04:00 - First encounter with Service Design 05:10 - Why is the perception of service design different in different markets? 12:30 - How many feedback mechanisms are enough? 21:20 - When will we let people experience service design on the inside? 29:20 - Big question: How do different industries respond to service design? ----- [ LINKS FROM THE EPISODE ] ----- * Personal site ➜ https://go.servicedesignshow.com/89rx4 * Slavo on LinkedIn ➜ https://go.servicedesignshow.com/z58ht * Kiuub Studio ➜ https://go.servicedesignshow.com/w6phv * Service Design CZSK ➜ https://go.servicedesignshow.com/0z9fd ----- [ MORE EPISODES ] ----- Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram ----- [ FREE COURSE ] ----- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course