Designing Where Your Users Start Their Using

A lot of growth and product decisions get made more on considering the company's time line. This is done in a way that neglects the user's time line, where they are currently experiencing a situation motivating them to make some sort of change. The most basic way that i can describe thisis if you think in terms of a light switch. And so when we say, start your designing where your users start their using it's really saying, understand what it is that somebody is trying to do... rather than imposing your own time line into their experience.