Most salespeople treat LinkedIn like a digital brochure or a place to blast connection requests and hope something sticks. In this episode of the Sales Gravy Podcast, Jeb Blount sits down with Brynne Tillman, CEO of Social Sales Link and co-author of The LinkedIn Edge, and Dr. Lorenzo Bizzi, business strategy professor at California State University, to talk about what actually works on LinkedIn for salespeople right now.
They get into why cold outreach feels so painful and how LinkedIn changes that, the difference between fast and slow prospecting, and the LinkedIn outreach mistakes that are silently killing pipeline for sales teams everywhere. Jeb, Brynne, and Dr. Bizzi also break down what a good LinkedIn strategy looks like at the profile level, the message level, and the network level.
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