How Did You Get Into the Mattress Business?

jeff robertson: How did you get into the mattress business, first of alland then let's talk about actually implementing this anti marketing kind of concept. robertsons: I've always been a sales guy; i was their fastest a sales manager and youngest sales manager in the company history. He says he got involved in direct response marketing world five years ago after paying attention to some of the greats such as dan kennedy or bill glazier. But his partner saw an opportunity for him that wasn't quite there yet so they jumped on it three years ago.