Is There a Silver Lining?

"I studied psychology my undergrad and one of the things that they teach you is when you put a cap on a person, then that's what they believe their limit is," he says. "The fact that you're leaving it so open and you're getting results that are exceeding your own expectations as well, that's huge." He adds: "Many will go back and continue to do the trade shows and go back into the office and do the exact same things"