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RV E34 - Revisiting 2022’s Best: How to Make Paid Social Ads Work in B2B | Demand Gen Live Keynote

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How to Get Out of Distributor Seats

The reason that distributors have become order takers is because of the phenomenon of how people buy in the internet? So distributors are no longer incentivized to go out and actually pound the pavement and sell your product. You can generate demand the distributor gets some sales, but you can't connect it back. It becomes very difficult to optimize The strategic decision here that I would do is you got to figure out how to get out of distribution Companies get stuck here and get killed come companies will get destroyed car dealerships.

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