How to Get the Customer in the Door?

Incentivise your marketing and salespeople as part of their salaries, says Michael. Hook i think really addresses this, the problem with asking for a referal, or asking for a testimonial in the package is that it's too soon, right? I liken this stuff to dating. Imagine you go on a first at you have a wonderful evening. It's absolutely wonderful. You walk the person home. They said, i had a lovely date too. You say,that's great. I'd love to go out with you again. They say,That's awesome. Let's do it next friday. And if you have roommates who are very similar to emales