
Luke Peterschmidt — From Dungeons & Dragons to Bakugan: Leveraging Game Design in Marketing, Teaching, and Global Phenomenons (#39)
Think Like A Game Designer
00:00
Game Design and Marketing Are the Same Thing, Right?
Game design is figuring out the thing that will bring an emotion or an action to a person and giving it to them in a way they are ready to accept. If a game designer makes a game and does their job really well, it will have an obvious feature that the customers want. And marketing is simply knowing what that obvious feature was, why the customers wanted and just explaining it to hem. You need to know when you want to like, which customers you want to attract, as well as which ones you want to repel. When you're trying to be everything to everybody, you're nothing. That's where gold comes from.
Play episode from 24:30
Transcript


