Identity change when scaling a firm

🚀 Get smarter faster by learning with other firm owners: https://www.rlz.io/
📩 Want a simple way to keep up with accounting firm and AI? I break it down every week in my newsletter: https://www.jasononfirms.com/newsletter

☎️ Leave me a voicemail at (1)516-980-4968!
📧 Email me! jason@jasononfirms.com

In this episode, I break down how to actually set a minimum price in your firm without anchoring your entire client base to it. I share mistakes I made running my own firm, why minimums should be internal not external, and how focusing on higher value clients drives better margins and growth. I also walk through recent updates to my app recommendations and answer questions on AI, niching, and building a better firm.

🎤 I’m going live! Grab your tickets here: https://www.jasononfirms.com/events
🔥 Here’s that Roast-My-Firm intake form: https://airtable.com/appZ7dtNz3oaTWWZT/shrybn5166E9t12ag

📚 A curated list of the apps I actually use and recommend: https://www.jasononfirms.com/apps
📌 Check out our practice management system recommendations here: https://www.jasononfirms.com/pm-rec-1

💰 Today's Sponsors
TeamUp: https://www.hireteamup.com/jason
Soraban: https://www.soraban.com/
Verito: https://verito.com/
Makershub: https://makershub.com/get-started?utm_source=podcast&utm_medium=partner&utm_campaign=jasonstaats
Financial Cents: https://hubs.li/Q03mLr_x0 
Use code Jason10 to receive 10% off the Team or Scale annual plan for firms with 2+ users.
Cloud Accountant Staffing: https://portal.cloudaccountantstaffing.com/candidates

🖥️ All apps I mentioned in the episode:
1. Delphi AI - https://www.delphi.ai/
2. Claude Cowork - https://claude.com/product/cowork
3. OpenClaw - https://openclaw.ai/
4. Double (formerly Keeper) - https://doublehq.com/
5. AutoAccru - https://www.autoaccru.com/
6. ScopeKeeper - https://scopekeeper.com/
7. TaxDome - https://taxdome.com/
8. Socket - https://www.usesocket.com/
9. Translucent - https://www.translucent.io/
10. Filed - https://www.filed.com/
11. Luminary - https://www.withluminary.com/
11. Karbon - https://karbonhq.com/
11. Canopy - https://www.getcanopy.com/
11. Financial Cents - https://financial-cents.com/
11. Truss - https://gettruss.io/
11. Hazel - https://hazel.ai/
12. BlueJ - https://www.bluej.com/
13. Marble - https://marble.ai/
14. TaxFigure - https://taxfigure.com/
15. Accrual - https://accrual.com/
16. SegStream - https://www.segstream.com/ 

// Chapters:
00:00 - Minimum pricing and common mistakes
02:00 - My firm background and pricing challenges
06:00 - Price increases and why clients don’t leave
11:00 - Why minimum pricing backfires
14:00 - Identity, growth, and saying no to clients
18:00 - Offshore hiring and leverage
23:00 - How to position pricing and A clients
27:00 - Profit math and better clients
31:00 - Why minimums should stay internal
33:00 - App recommendations and updates
41:00 - Practice management tools and selection
44:00 - New apps and AI tools overview
52:00 - Mailbag and listener questions
57:00 - AI assistants for client use
01:01:00 - Niching and specialization strategy
01:06:00 - Coaching vs community vs content
01:08:00 - Local AI vs cloud AI
01:11:00 - Future of accounting ledgers

🗣️ Continue the discussion on social!
X https://twitter.com/jasononfirms
LinkedIn https://www.linkedin.com/in/jstaats/
YouTube https://www.youtube.com/@jasoncpa