Ep. 604: Mega Decision-Making Episode with Michael Covel on Trend Following Radio
Michael Covel's Trend Following
00:00
The Importance of Objectives in Pharmaceutical Sales
One of my MBA students is pharmaceutical saleswoman. She's got a doctor that's in her territory, if you will, that is not giving her the time of day on the most recent drug. So she sits down with them and says, your patients are more than just patients to you, they're people,. You feel responsible for their lives and for their long-term health. And notice how she puts that, that was almost like she should usher herself out the door with that. But he felt genuinely and completely understood and she ends up making the sale as a result.
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