Advice: simplify and sell benefits

Dana advises focusing, simplifying offers, and communicating benefits and transformation, not features.

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Episode notes

In this episode we are continuing our eight week series featuring the real, measurable results from last year's attendees of the Best Year Ever Blueprint live event. This week we're talking to a guest who is not only a dedicated mother and wife but a writer, speaker, coach, business and content strategist, podcaster, brainstorm facilitator and blind spot reducer, Dana Malstaff.

With Boss-Mom, Dana has created a platform for working moms to strategize ways to create more time and have less guilt while simultaneously building their families and their businesses. After attending the Best Year Ever Blueprint, Dana has launched two podcasts and tripled her monthly income.

In this episode, you will…

Learn how Dana achieved mind blowing results in just one year after the BYEB live event
Discover a few strategies she uses to maximize her two passions: motherhood and entrepreneurship
Uncover the ways she brings in new clients through building her brand
Hear Dana's top three keys to success
Find out the importance of clarifying and verbalizing goals and how it helped Dana to find community and support
Learn about the habits that have helped her to become so successful
Discover how BYEB changed her limiting beliefs about herself, allowing her to see the value in what she has to offer
Hear what Dana is looking forward to the most at this year's event

To get a head start on your Best Year Ever, sign up today for the Best Month Ever Challenge. Don't let yourself slack off in the months leading up to the Best Year Ever Event and dedicate yourself to 30 days of focus. If you're still on the fence about signing up for this year's event, take a look at the promotional video from last year.

Should you decide that you're ready to make the leap, go to www.bestyeareverlive.com and use this code to sign up for a three pay option: VIP3PAY. The results speak for themselves. Take yourself and your business to a whole new level and sign up today.

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Download the Transcript for Episode #90 (PDF)

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Episode Resources

BYEBonline course

www.bestyeareverlive.com

@danamalstaff

www.boss-mom.com

Chandler Bolt

Jon Berghoff

www.halelrod.com/contact

www.bestmontheverchallenge.com