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RV E34 - Revisiting 2022’s Best: How to Make Paid Social Ads Work in B2B | Demand Gen Live Keynote

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Introduction

Chris Walker: Paid social is completely different than search. Buyers have moved from looking and things mainly in search because they didn't have access to their peers in 2014. So there's a shift That has been happening, but people still have the same mindset of search Which is an intent based marketing channel.

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