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Summer School 7: Negotiating and the empathetic nibble

Planet Money

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Negotiating Spider-Man: Marvel and Sony's Collaboration

This chapter explores the tense negotiations between Marvel and Sony over the rights to Spider-Man, highlighting a pivotal meeting that shifted the trajectory of the character in cinema. It emphasizes the importance of understanding both parties' interests, showcasing how collaboration triumphed over conflict, resulting in a mutually beneficial agreement. Through vivid anecdotes, including a dramatic incident involving a sandwich, the chapter illustrates the dynamics of negotiation and the art of compromise in the entertainment industry.

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