How to Build a Playbook for Early Stage Sales

In reality. Almost no founders build playbooks and do all of that. So I would be hesitant to even say that they should because I sort of just know from experience that they won't. The one area that would be super helpful is, is having to do with like the messaging. It's like, this is how I position the product. This is the pains that that resonate. And that's the things that I demoed that's worked. Right? That helps me as the new seller coming in. Say okay, Craig built this thing or this is his process like I can rip off of this and turn it into something that is maybe. less technical sounding, or you know less