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RV E34 - Revisiting 2022’s Best: How to Make Paid Social Ads Work in B2B | Demand Gen Live Keynote

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Optimizing to Generate More Leads Through Marketing

We're going to drive a thousand people off of linkedin ads into our demo form and drive trash through our through our funnel. What are we actually optimizing for? We're optimizing to generate more pipeline through marketing This will require people to look at it as a blended outcome Not against a true software based attribution against linkedin ads. It works way better when you look at it blended you get way better results way more scalability The handcuffs created by attribution and bw marketing really stunt creativity and make it really hard to do anything other than direct response lead gen.

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