Measuring demo costs and POC expenses

The Future of AI in Presales: Beyond Demo Automation

In this episode, Jack Cochran is joined by Nalin Senthamil, Founder and CEO of Storylane, to discuss the evolution of AI in presales beyond simple demo automation. They explore the hidden costs of demos, how the buyer themselves are becoming AI-powered, and the emergence of AI tools for sellers, much like Storylane has developed with RepEx

Thank you to Storylane for sponsoring this episode! Visit Storylane.io to learn more.

Follow Us

• Connect with Jack Cochran: https://www.linkedin.com/in/jackcochran/

• Connect with Nalin Senthamil: https://www.linkedin.com/in/nalinpradeep/

Links and Resources Mentioned

• Join Presales Collective Slack: https://www.presalescollective.com/slack

• RepEx (AI buyer engagement platform): Available at https://www.storylane.io/

Key Topics Covered

1. Nalin's Journey from Amazon AI Engineer to Demo Automation Founder

2. The Hidden Cost Per Demo

3. AI at the Infrastructure Level

4. RepEx: The Next Generation of Buyer Engagement

5. The Context Handoff Problem

6. Presales as Strategic Advisors in 2026

Timestamps

00:00 Welcome

03:15 Nalin's Background: From Amazon AI Engineer to Storylane Founder

05:54 The Cost Per Demo Problem and Demo Automation Impact

13:24 What are we leaving behind with AI, and what remains human?

20:00 RepEx Launch: Beyond Traditional Chatbots

26:25 The Importance of Context in the Buyer Journey

28:54 How Presales Teams Can Prepare for AI Integration

30:15 Final Advice: Building Long-Term AI Capabilities in Presales