Episode #1687 : Dentistry Uncensored with Howard Farran, Howard sits down with Jaclyn Nona, CEO & co-founder of Clever Dental Co., to talk about a smarter, more sustainable way to market your dental practice.
This episode breaks down why internal marketing beats outsourcing, how your own team can build trust, culture, and patient loyalty, and why authenticity and consistency matter more than polished agency content. If you've ever felt stuck between doing nothing or overpaying an agency, this conversation is for you.
🎧 Tune in now https://bit.ly/DUwHF_1687
Jaclyn Nona is the CEO and co-founder of Clever Dental Co., a platform dedicated to helping dental teams master internal marketing through clear systems, training, and trust-based strategies. With nearly a decade of hands-on experience working alongside dentists and practice managers, Jaclyn built Clever out of necessity—after seeing firsthand how effective internal marketing could be, and how little guidance existed to help teams do it well.
She has created 25+ marketing courses and resources used by dental offices nationwide and has published articles with Dentaltown and Orthotown on topics including social media, staffing, practice culture, and patient trust. Jaclyn is a member of AADOM, DeW, and the American Marketing Association. When she's not working, she enjoys life with her energetic family and their golden retriever, Murphy.
