Underserved niches: lips, sports and pet cosmetics

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Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video.

Our goal is to provide information to help audience make informed choices. The media used in this video are solely for informational purposes and belongs to their respective owners.

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(00:00) - Intro
(03:00) - The start of his journey
(09:47) - How did they go global?
(20:22) - Were US & UK factory standards difficult to meet?
(24:58) - What happened in 2008?
(29:42) - What is ammonia?
(31:37) - Does hair dye slowly poison you?
(33:03) - What ingredients should people avoid in hair colors?
(37:56) - Launching & relaunching gel color & customer service
(48:06) - Indus Valley sales
(50:34) - Did they ever buy fake Amazon reviews?
(52:59) - The story behind launching brow tinting
(1:00:03) - The organic market
(1:02:03) - How easy is it to fake an organic certificate in India?
(1:05:55) - What are natural products?
(1:10:55) - Fake ingredients in the herbal/natural industry
(1:18:13) - Dirty tricks in the natural cosmetics industry
(1:23:57) - Which overhyped ingredients are pretty useless?
(1:25:39) - The skinimalism trend
(1:28:57) - The ingredient that drives sales
(1:32:28) - Top reasons why cosmetic businesses fail
(1:38:16) - Best niche categories to build a cosmetics business in
(1:45:44) - One problem he'd pay to have solved
(1:47:37) - Outro⁠⁠⁠⁠

In today’s episode, we sit down with Mr. Shyam S. Arya, Founder & MD of Indus Valley Organic, to talk about the beauty industry and what really goes behind the products people use every day.

Subscribe for more such conversations.

Follow Shyam S. Arya here:

LinkedIn: https://www.linkedin.com/in/shyam-s-arya-8185442a/

Follow Indus Valley Organic here:

Instagram: https://www.instagram.com/indusvalleyorganicbeauty

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠About Raj Shamani

Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.

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About Figuring Out

Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.