Ep. 217: Andy Cockburn | No Strings Attached: Genuine Referrals as the Secret to Earned Growth
Customer Confidential: Untold Stories of Earned Growth
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The Power of Referrals
When Uber entered new markets, they typically got about 50% of their new customers from their referral program. It's the purity of referrals that makes it so powerful. Insurance is terrible because it's a low engagement industry. And then there's that one day where you have a claim and then it becomes a high referral.
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