RV E34 - Revisiting 2022’s Best: How to Make Paid Social Ads Work in B2B | Demand Gen Live Keynote
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The Pros and Cons of Localization in a Large Company
Big companies do that when there are I think there's advantages to this when there Are specifics to what you're trying to do. It also creates a lot of operational complexities about like having to localize had to make sure the messaging is consistent and things like that. But those are some of the cons but on the pros it creates autonomy for the local team in France to market in a way that's localized to France And so I understand why companies do it It's probably only very large publicly traded holdings or global holdings companies that do thisI understand why Um, I don't necessarily think that there's a right or wrong answer here I Think that there's pros and cons to each of
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