Luke Peterschmidt — From Dungeons & Dragons to Bakugan: Leveraging Game Design in Marketing, Teaching, and Global Phenomenons (#39)
Think Like A Game Designer
00:00
How Did You Know Your Customer Thing?
By the time bagon was done, they were the third biggest company in the U.S., behind matel and hasboro. "i conducted 14 hundred lake interviews of my players of every type and their parents," he says. 'I don't know what eight year olds are in two flake, intrinsically int know that'
Play episode from 01:04:06
Transcript
