
RV E34 - Revisiting 2022’s Best: How to Make Paid Social Ads Work in B2B | Demand Gen Live Keynote
GTM Live
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How Much Does a Click Conversion Really Cost?
A click conversion could be somebody saw the ad clicked on it read the landing page left Came back seven days later on a desktop computer search your brand and converted that would also account as a click conversion. The signals of are my ads actually working are the people that are seeing these which are cold non retargeting audiences. They haven't been on our website in the past whatever 90 days or whatever you use for a retTargeting on it, but now we're giving them ads And they're converting on demos which means that we are creating demand Which is the way that you get growth out of this out of marketing is by creating demand not focusing on capturing it.
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