Haroon Mokhtarzada is the CEO and Co-Founder at Rocket Money, previously Truebill, a leading personal finance app with a mission to empower people to live their best financial lives. They offer their 3.4 million members a unique understanding of their finances and a suite of valuable services that save both time and money -- ultimately giving them a leg up on their financial journey. Members can manage their subscriptions, lower their bills, build budgets and automatically set aside money to reach their savings goals. They've saved their members $245 million and counting.

Haroon is a Harvard Law grad turned serial entrepreneur and angel investor. He was the founder and CEO of Webs.com, a popular website creation platform that grew to 50 million users before being acquired by Vistaprint for over $100M. After Webs, Haroon co-founded Truebill in 2015. As CEO, Haroon grew Truebill into a leading personal finance app, topping 2.5 million members and over $100M in annual recurring revenue before being acquired by Rocket Companies in 2021 with the goal of creating a centralized destination for consumers to manage their entire financial lives. Haroon has a passion for technology startups, innovation, global change, and elegant problem solving. He has personally invested in over 100 technology startups including early stage investments in Instacart, Carta, Relativity Space, PlutoTV, and more. Haroon is a 2021 Henry Crown Fellow and has participated on several boards including the American Express Open Digital Advisory Board and the United Nations Global Entrepreneurs Council.

Topics Covered by Haroon Mokhtarzada in this Episode

What Truebill (now Rocket Money) is
Deciding to start another company after a $100M+ exit
The difference between building a company in 2001 and 2015
What enabled Haroon to go from 0 to $1B exit in 6 years
Some of the other business ideas Haroon has had and how he chooses which to execute on
Building a minimum lovable product
Truebill's go-to-market strategy
The challenges they faced in funding a PFM (personal financial management) company
The evolution that led to their unique pay what you want subscription model for a subscription-canceling product
Being humble enough to not be too tied to your own intuition
The performance marketing engine that allowed Truebill to go from $1M ARR to $100M ARR in 4 years
Which metrics are the most important to focus on
Choosing fully aligned investors
Haroon's evaluation of the other major players in the PFM space
What made Truebill unique in a crowded industry, enabling their success
Haroon's thoughts on the FinTech regulatory environment and government's appropriate role
From manually cancelling subscriptions to automating and scaling their services
Haroon's takeaways from his exits
How Haroon manages his time
Why Haroon previously had a bit of a chip on his shoulder
Why Haroon began angel investing and his approach to it now
Balancing running a company with angel investing
The benefits of co-founding with your siblings
Experiences Haroon would like to have had and which company he would've liked to have founded

Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com

Follow Justin Gordon on Twitter: https://twitter.com/justingordon212

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